The Ferrari of Atlanta heritage is one born three decades ago in 1984 when the late Ed Wettach purchased Ferrari South, his first Ferrari franchise, in Jackson, Mississippi. This made him one of a select few original factory-authorized franchise owners in North America. Later in 1994, Ed partnered with longtime car enthusiast Hugh Steward and acquired FAF Motors. Before long, Ed, Hugh and the rest of the team transformed the dealership into Ferrari Maserati Aston Martin of Atlanta where Ed remained until his passing in 2013.
Today, his sons and Craig Forbes, the newly appointment General Manager of Ferrari of Atlanta, continue to bring forth the business principles Ed Wettach and Hugh Steward established so many years ago.